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Marketing 4.0 : (Record n. 30071)
[ formato base ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01101nam a22002777i 4500 |
| 001 - CONTROL NUMBER | |
| control field | IT\ICCU\SGE\0045993 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ItRI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211102155535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170606s2017 it |||||| ||||| |||||c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788820379810 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | ita |
| Transcribing agency | IUSTO |
| 041 #7 - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ita |
| Source of code | ISO-639-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Authority record control number or standard number | IT\ICCU\CFIV\011705 |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing 4.0. |
| 9 (RLIN) | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 4.0 : |
| Remainder of title | dal tradizionale al digitale / |
| Statement of responsibility, etc. | Philip Kotler ; con Hermawan Kartajaya e Iwan Setiawan ; prefazione di Licia Mattioli ; introduzione di Alberto Mattiacci. |
| 246 13 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing quattro punto zero. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Milano : |
| Name of publisher, distributor, etc. | Hoepli, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVI, 168 p. ; |
| Dimensions | 23 cm. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Impiego [del] World Wide Web |
| Source of heading or term | nsbncf |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| Authority record control number or standard number | IT\ICCU\MODV\565816 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan |
| Authority record control number or standard number | IT\ICCU\URBV\391647 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mattiacci, Alberto |
| Authority record control number or standard number | IT\ICCU\LO1V\172229 |
| Relator code | aui |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mattioli, Licia |
| Authority record control number or standard number | IT\ICCU\SGEV\016967 |
| 982 #1 - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA] | |
| Linkage | z01 |
| Meeting name or jurisdiction name as entry element | n |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Libro |
| 981 #1 - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA] | |
| Linkage | z01 |
| Corporate name or jurisdiction name as entry element | i |
| Subordinate unit | xxxe |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Public note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Fondo IUSTO | Fondo IUSTO | 2021-11-02 | POL.306 | 2021071 | 2021-11-02 | 2021-11-02 | Sala consultazione | Libro |