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Come misurare il valore di attenzione di un annuncio pubblicitario (Record n. 10355)
[ formato base ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00658nam a2200253Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161230171411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151005s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IUSTO |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ita |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | COPLAND, B. D. |
| 245 ## - TITLE STATEMENT | |
| Title | Come misurare il valore di attenzione di un annuncio pubblicitario |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Milano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Franco Angeli |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1975 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 239 p. |
| 500 ## - GENERAL NOTE | |
| General note | 10359 |
| 500 ## - GENERAL NOTE | |
| General note | Traduz. dall'inglese di G. Valentini |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Attenzione |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pubblicità |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Test di attenzione |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Valore dell'attenzione |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Psicologia Sociale |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Fondo Viglietti | Fondo Viglietti | 2016-12-30 | Q III 00578 | 10359 | 2016-12-30 | 2016-12-30 | dep. 2 - primo piano - 57/65 |